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Touchpoint
p-ISSN: 1868-6052
e-ISSN: 2940-2778
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Integrating Holistic Experience Thinking in Service Research: A practical method applied at a home retailerShi-Ling Zhang, Hsien-Hui Tang, Michael T LaiTouchpoint 14 No. 3 (2023)https://doi.org/10.30819/touchpoint.14-3.14 pp: 71-76 2024-03-11 |
Zhang, S., & Tang, H., & Lai, M.T. (2023). Integrating Holistic Experience Thinking in Service Research: A practical method applied at a home retailer. Touchpoint, 14 (3), 71-76. doi:10.30819/touchpoint.14-3.14
@article{Zhang_2023,
doi = {10.30819/touchpoint.14-3.14},
url = {https://doi.org/10.30819/touchpoint.14-3.14},
year = 2023,
publisher = {Logos Verlag Berlin},
volume = {14},
number = {3},
pages = {71-76},
author = {Shi-Ling Zhang, Hsien-Hui Tang, Michael T Lai},
title = {Integrating Holistic Experience Thinking in Service Research: A practical method applied at a home retailer},
journal = {Touchpoint}
}
url = {https://doi.org/10.30819/touchpoint.14-3.14},
year = 2023,
publisher = {Logos Verlag Berlin},
volume = {14},
number = {3},
pages = {71-76},
author = {Shi-Ling Zhang, Hsien-Hui Tang, Michael T Lai},
title = {Integrating Holistic Experience Thinking in Service Research: A practical method applied at a home retailer},
journal = {Touchpoint}
Abstract
Service research methodologies must address holistic experiences for on-going practical value. This article details a case study on a novel walkthrough method for a Taiwanese home retailer. Aiming to enhance services for younger generations, the project goes beyond basic needs, focusing on a holistic shopping experience aligned with brand values.
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