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International Sports Studies (ISS)

ISSN: 1443-0770

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International Sports Studies

The efficiency of European football leagues in generating broadcasting revenue: a data envelopment analysis

Selçuk Özaydın

International Sports Studies 44 No. 1 (2022)
https://doi.org/10.30819/iss.44-1.05     pp: 54-64     2022-03-30
The efficiency of European football leagues in generating broadcasting revenue: a data envelopment analysis

Stichworte/keywords: Revenue generation, broadcasting revenues, efficiency, data envelopment analysis, European football

Cite: APA    BibTeX

Özaydın, S. (2022). The efficiency of European football leagues in generating broadcasting revenue: a data envelopment analysis. International Sports Studies, 44 (1), 54-64. doi:10.30819/iss.44-1.05
@article{Özaydın_2022,
doi = {10.30819/iss.44-1.05},
url = {https://doi.org/10.30819/iss.44-1.05},
year = 2022,
publisher = {Logos Verlag Berlin},
volume = {44},
number = {1},
pages = {54-64},
author = {Selçuk Özaydın},
title = {The efficiency of European football leagues in generating broadcasting revenue: a data envelopment analysis},
journal = {International Sports Studies}
}

Abstract
Broadcasting revenues have become the most important source of revenue for the European football leagues in the past couple of decades. This study investigates the efficiency of broadcasting revenue generation using an output-oriented data envelopment analysis for the sixteen major leagues of European football. The results suggest that the English and Turkish leagues are operating efficiently whereas the Dutch and Russian leagues are the least efficient. Due to the increasing share of broadcasting revenues within total revenues and the adverse effects of the global pandemic on other revenue sources, clubs rely on broadcasting revenues more than ever. Both the broadcasters and policy makers of European football stand to benefit from the identification of efficient and non-efficient leagues for future broadcasting agreements.
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