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International Sports Studies (ISS)
ISSN: 1443-0770
Attn: Starting from volume 46 (2024) Logos Verlag Berlin is no longer the publisher of the "International Sports Studies" journal (ISS).
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The efficiency of European football leagues in generating broadcasting revenue: a data envelopment analysisSelçuk ÖzaydınInternational Sports Studies 44 No. 1 (2022)https://doi.org/10.30819/iss.44-1.05 pp: 54-64 2022-03-30 |
Stichworte/keywords: Revenue generation, broadcasting revenues, efficiency, data envelopment analysis, European football
url = {https://doi.org/10.30819/iss.44-1.05},
year = 2022,
publisher = {Logos Verlag Berlin},
volume = {44},
number = {1},
pages = {54-64},
author = {Selçuk Özaydın},
title = {The efficiency of European football leagues in generating broadcasting revenue: a data envelopment analysis},
journal = {International Sports Studies}
Abstract
Broadcasting revenues have become the most important source of revenue for the European football leagues in the past couple of decades. This study investigates the efficiency of broadcasting revenue generation using an output-oriented data envelopment analysis for the sixteen major leagues of European football. The results suggest that the English and Turkish leagues are operating efficiently whereas the Dutch and Russian leagues are the least efficient. Due to the increasing share of broadcasting revenues within total revenues and the adverse effects of the global pandemic on other revenue sources, clubs rely on broadcasting revenues more than ever. Both the broadcasters and policy makers of European football stand to benefit from the identification of efficient and non-efficient leagues for future broadcasting agreements.
(W) = Abroad
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