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Touchpoint
p-ISSN: 1868-6052
e-ISSN: 2940-2778
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AI Strategy as the Foundation of Service Design: Before you launch a service design project, have an AI strategy firstKrystyna Jarek, Małgorzata JurkiewiczTouchpoint - From AI to Synthetic Services 17 No. 1 (2026)https://doi.org/10.30819/touchpoint.17-1.05 pp: 26-32 2026-04-20 |
Jarek, K., & Jurkiewicz, M. (2026). AI Strategy as the Foundation of Service Design: Before you launch a service design project, have an AI strategy first. Touchpoint - From AI to Synthetic Services, 17 (1), 26-32. doi:10.30819/touchpoint.17-1.05
@article{Jarek_2026,
doi = {10.30819/touchpoint.17-1.05},
url = {https://doi.org/10.30819/touchpoint.17-1.05},
year = 2026,
publisher = {Logos Verlag Berlin},
volume = {17},
number = {1},
pages = {26-32},
author = {Krystyna Jarek, Małgorzata Jurkiewicz},
title = {AI Strategy as the Foundation of Service Design: Before you launch a service design project, have an AI strategy first},
journal = {Touchpoint - From AI to Synthetic Services}
}
url = {https://doi.org/10.30819/touchpoint.17-1.05},
year = 2026,
publisher = {Logos Verlag Berlin},
volume = {17},
number = {1},
pages = {26-32},
author = {Krystyna Jarek, Małgorzata Jurkiewicz},
title = {AI Strategy as the Foundation of Service Design: Before you launch a service design project, have an AI strategy first},
journal = {Touchpoint - From AI to Synthetic Services}
Abstract
Service design is increasingly expected to integrate AI. Yet in many organisations, AI enters too late – at the level of features rather than strategy. The result is predictable: fragmented services, local optimisation and concepts that quickly lose relevance as technology and expectations evolve.
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