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Touchpoint
p-ISSN: 1868-6052
e-ISSN: 2940-2778
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Proving the Concept: Deciding Where to Start (and End) a V1 LaunchEmily Winograd, Melanie SpivackTouchpoint 14 No. 3 (2023)https://doi.org/10.30819/touchpoint.14-3.01 pp: 8-11 2024-03-11 |
Winograd, E., & Spivack, M. (2023). Proving the Concept: Deciding Where to Start (and End) a V1 Launch. Touchpoint, 14 (3), 8-11. doi:10.30819/touchpoint.14-3.01
@article{Winograd_2023,
doi = {10.30819/touchpoint.14-3.01},
url = {https://doi.org/10.30819/touchpoint.14-3.01},
year = 2023,
publisher = {Logos Verlag Berlin},
volume = {14},
number = {3},
pages = {8-11},
author = {Emily Winograd, Melanie Spivack},
title = {Proving the Concept: Deciding Where to Start (and End) a V1 Launch},
journal = {Touchpoint}
}
url = {https://doi.org/10.30819/touchpoint.14-3.01},
year = 2023,
publisher = {Logos Verlag Berlin},
volume = {14},
number = {3},
pages = {8-11},
author = {Emily Winograd, Melanie Spivack},
title = {Proving the Concept: Deciding Where to Start (and End) a V1 Launch},
journal = {Touchpoint}
Abstract
As service designers, we're constantly juggling; balancing the needs of end users with business objectives, while keeping an eye on equity and sustainability. When ‘fixing’ a mature service, we diagnose and address factors that have been previously overlooked. But when creating new services, or playing a larger, embedded role in implementation, how can we decide what to tackle first?
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