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Participating in plogging as an eco-friendly physical activity: Motivations and reasons
Akbar Jaberi
International Sports Studies 45 No. 1 (2023)
https://doi.org/10.30819/iss.45-1.07 pp: 74-91 2023-09-14
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plogging, physical activity, environment, eco-friendly initiative, motivation
Cite: APA BibTeX
Jaberi, A. (2023). Participating in plogging as an eco-friendly physical activity: Motivations and reasons. International Sports Studies, 45 (1), 74-91. doi:10.30819/iss.45-1.07
@article{Jaberi_2023,
doi = {10.30819/iss.45-1.07},
url = {https://doi.org/10.30819/iss.45-1.07},
year = 2023,
publisher = {Logos Verlag Berlin},
volume = {45},
number = {1},
pages = {74-91},
author = {Akbar Jaberi},
title = {Participating in plogging as an eco-friendly physical activity: Motivations and reasons},
journal = {International Sports Studies}
}
Abstract
The objective of the present study was to identify the motivations of those participating in
plogging. This growing eco-friendly physical activity started as an organised activity in
Sweden around 2016 and spread to other countries in 2018. The unique feature of
plogging is the combination of two significant concerns in the modern world: physical
activity and environmental care. An exploratory study using content analysis was
conducted. Seventeen ploggers from seven countries were interviewed via virtual spaces.
The content analysis identified 497 codes, 34 Sub-themes, and five major themes from
these in-depth interviews. Environmental, physical activity, social, psychological, and
personal values were found to be the most prominent themes describing the motivation of
ploggers to participate in the activity. This study seeks to identify motivations for plogging
as an eco-friendly physical activity. Moreover, this study's motivational framework and
the baseline data on plogging as a viable physical activity within an environmental care
context advocate an agenda for future research on integrating physical activity and
environmental initiatives.
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