Conceptualizing the Cross-Border Market for Tourism Services: A Case Study of the Polish-Czech Border Magdalena Pierzyna Cultural Management: Science and Education 9 No. 1 (2025) https://doi.org/10.30819/cmse.9-1.05     pp: 95-106     2025-06-27

Conceptualizing the Cross-Border Market for Tourism Services: A Case Study of the Polish-Czech Border

Stichworte/keywords: Cross-border market, tourism, borderland, polish-czech cooperation, euroregion

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Abstract
The article attempts to define and interpret the concept of the cross-border market for tourism services. In its first part, a systematic literature review focused on the cross-border market, particularly for tour-ism services. The analysis was based on one hundred selected scientific publications written in English and available in the SCOPUS database, using the Bibliometrix (biblioshiny) software. The literature re-view indicates a growing interest among researchers in the issue of cross-border markets. However, there is a noticeable research gap concerning cross-border tourism markets' definition, determinants, and functioning. Therefore, in the second part of the article, based on a critical analysis of the literature and classical definitions of a market, a definition of the cross-border market for tourism services is pro-posed. The structure and determinants of this market within the Polish-Czech borderland are also pre-sented. The author’s findings may serve as a starting point for further in-depth analyses, particularly regarding consumer behavior on the Polish-Czech cross-border tourism market, or the process of shap-ing relationships between tourism providers and recipients of their offer in border regions.

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