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Cultural Management: Science and Education (CMSE)
ISSN: 2512-6962
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Visual Artists’ Use of Digital Self-Marketing Strategies – A Quantitative Survey on the Present Situation in GermanyJessica Hodgkiss, Sarah Fassio, Adrianna RosaCultural Management: Science and Education 3 No. 2 (2019)https://doi.org/10.30819/cmse.3-2.03 pp: 53-72 2019-12-16 |
Stichworte/keywords: Visual artists, self-marketing, digital marketing, social media, art market
Hodgkiss, J., & Fassio, S., & Rosa, A. (2019). Visual Artists’ Use of Digital Self-Marketing Strategies – A Quantitative Survey
on the Present Situation in Germany. Cultural Management: Science and Education, 3 (2), 53-72. doi:10.30819/cmse.3-2.03
@article{Hodgkiss_2019,
doi = {10.30819/cmse.3-2.03},
url = {https://doi.org/10.30819/cmse.3-2.03},
year = 2019,
publisher = {Logos Verlag Berlin},
volume = {3},
number = {2},
pages = {53-72},
author = {Jessica Hodgkiss, Sarah Fassio, Adrianna Rosa},
title = {Visual Artists’ Use of Digital Self-Marketing Strategies – A Quantitative Survey on the Present Situation in Germany},
journal = {Cultural Management: Science and Education}
}
url = {https://doi.org/10.30819/cmse.3-2.03},
year = 2019,
publisher = {Logos Verlag Berlin},
volume = {3},
number = {2},
pages = {53-72},
author = {Jessica Hodgkiss, Sarah Fassio, Adrianna Rosa},
title = {Visual Artists’ Use of Digital Self-Marketing Strategies – A Quantitative Survey on the Present Situation in Germany},
journal = {Cultural Management: Science and Education}
Abstract
Faced with increased competition on the market, visual artists today opt for digital self-marketing strategies to promote their work. In order to determine applicable measures for best results, the au-thors of this paper carried out a quantitative research survey among 158 artists working in Germany. Findings show that a large number of participants act as digital entrepreneurs, and over 50 per cent indicate a need for further training.
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