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Atmosphere. Conceptualizing Methods in Fashion Graphics
Marius Janusauskas
ISBN 978-3-8325-5989-2
195 pages, year of publication: 2026
price: 39.00 €
Atmosphere. Conceptualizing Methods in Fashion Graphics
Atmosphere: Conceptualizing Methods in Fashion Graphics examines how fashion graphics—editorial, campaign, and process images—produce mood as spatial experiences. Positioned at the intersection of fashion studies, visual culture, and artistic practice, this book treats atmosphere as a critical mode of engagement that is sensory, relational, and affective. It reframes image-making as an experiential tool that links viewers to the process, material meaning, and politics of how fashion graphics are staged and made to circulate. By approaching atmosphere as both object and method, it foregrounds experimental, process-led practices—tuning light, texture, color, and rhythm—to track how intention is translated (and sometimes disrupted) in visual communication. The book invites designers, visual artists, educators, and students to see how atmosphere can function as a critique, contesting the neutrality of fashion imagery and asserting process as culturally consequential.
Marius Janusauskas is a scholar and fashion practitioner whose interdisciplinary work links academic research with creative practice. He holds a PhD in Gender and Diversity Studies from Ghent University. His research focuses on decolonial aesthetics, ethical design frameworks, and decentralizing fashion narratives in Western and non-Western contexts. Janusauskas bridges theory with practical application, crafting inclusive design approaches that deepen our understanding of how fashion shapes identities and gender embodiments.
