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Green Innovation Management Adoption in SMEs. A Cross-Contextual Analysis
Anuphat Thirakulwanich
ISBN 978-3-8325-5976-2
216 pages, year of publication: 2025
price: 44.00 €
Green Innovation Management Adoption in SMEs. A Cross-Contextual Analysis
Unlearn and Relearn Innovative Growth: Become an Expert of Green Innovation for SMEs Across Borders
The adoption of green innovation management in SMEs exemplifies how small and medium businesses innovate to sustain by investing in readily available everyday environmental resources. This study offers guidance for those who have difficulties in implementing green innovation projects in their SME. It presents a one of a kind, cross-contextual, data-driven SEM analysis with numerous insights from Poland and Thailand. Offering proven frameworks, it advises on how best to implement Triple Bottom Line strategies and overcome resource barriers. It also proposes actionable insights by explaining how to turn regulatory challenges into competitive advantages. The reader receives real-world scenarios, learning from global empirical data on green compliance and cultural adaptation.
This book is the perfect study for SME leaders, policymakers, consultants, academics, and entrepreneurs with interest in green solution as the book bridges theory and practice, and transforms environmental responsibility into profitability.
Dr. Thirakulwanich's research is centered on the critical intersection of SMEs and green innovation, as well as the fields of social entrepreneurship. His significant academic contributions include numerous articles published in prestigious, Scopus and Web of Science-indexed journals and proceedings.
Driven by a profound passion for the environment and a commitment to addressing climate change, Dr. Thirakulwanich is dedicated to leveraging his research to generate actionable insights for a more sustainable future.
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Keywords:
- Green innovation
- Environmental management
- Corporate environmental responsibility
- Strategic management
- Green technology adoption
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