The empirical analysis is a qualitative study with in-depth expert and firm interviews. The interconnected research findings consisting of the cultural and economic restrictions of the emerging market India, internationalization of SMEs, the importance of the entrepreneur and key personnel, the specificities of manufacturing of customized machinery in India, the relevant influencing cultural differences between Germany and India, and the resulting success factors are linked in an overall model that highlights the interplay and interdependencies of these aspects. The dissertation, thus, closes a research gap by broaden past research on internationalization of SMEs and cultural dimension research by identifying the relevant influences for the specific context of German mechanical engineering SMEs with a manufacturing subsidiary in India.
|Versandkostenfrei innerhalb Deutschlands|
Wollen auch Sie Ihre Dissertation veröffentlichen?