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OPTIONS FOR IMPLEMENTING A STRATEGY OF MARKET SEGMENTATION IN CHINESE CONSUMER GOODS MARKETS

Yanli Liu

ISBN 978-3-8325-0990-3
319 pages, year of publication: 2005
price: 40.50 €

Keywords:
  • Market Segmentation
  • Urban Chinese Consumers
  • Targeting
  • Positioning
  • Strategic Marketing Planning

Buying Options

40.50 €