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OPTIONS FOR IMPLEMENTING A STRATEGY OF MARKET SEGMENTATION IN CHINESE CONSUMER GOODS MARKETS
Yanli Liu
ISBN 978-3-8325-0990-3
319 pages, year of publication: 2005
price: 40.50 €
Keywords:
BUYING OPTIONS
- Market Segmentation
- Urban Chinese Consumers
- Targeting
- Positioning
- Strategic Marketing Planning
BUYING OPTIONS
| 40.50 € | ||
| in stock | ||
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